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3. Bulldog

Oudezijds Voorburgwal 90

The opening day of coffeeshop The Bulldog on Oudezijds Voorburgwal is written in large letters on the façade: December 17th, 1975. Although the very first coffeeshop (Sarasani) was founded in Utrecht in 1968, the Bulldog (named after owner Henk de Vries’ dog Joris) soon followed. De Vries got a taste for the business after selling cannabis at the three-day Holland Pop Festival in 1970, which was held in a park outside Rotterdam named the Kralingse Bos. He sold 9 kilos that weekend.

At the end of 1975 he took over his father’s shop, a sex shop in the Red Light District. All the toys were taken out, and de Vries transformed the store into a coffeeshop. This ‘living room’ for cannabis enthusiasts has since grown into an international chain.

Listen to Henk de Vries’ story here (in Dutch).

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