Buy tickets Plan your visit

3. Bulldog

Oudezijds Voorburgwal 90

The opening day of coffeeshop The Bulldog on Oudezijds Voorburgwal is written in large letters on the façade: December 17th, 1975. Although the very first coffeeshop (Sarasani) was founded in Utrecht in 1968, the Bulldog (named after owner Henk de Vries’ dog Joris) soon followed. De Vries got a taste for the business after selling cannabis at the three-day Holland Pop Festival in 1970, which was held in a park outside Rotterdam named the Kralingse Bos. He sold 9 kilos that weekend.

At the end of 1975 he took over his father’s shop, a sex shop in the Red Light District. All the toys were taken out, and de Vries transformed the store into a coffeeshop. This ‘living room’ for cannabis enthusiasts has since grown into an international chain.

Listen to Henk de Vries’ story here (in Dutch).


Visit the museum

Join the 2.000.000 visitors who preceded you.

See live cannabis plants growing in our garden exhibit in Amsterdam.

Buy your ticket Plan your visit

Stay in touch

Museum Newsletter

Sign up to get the latest news about the museum, upcoming exhibitions and events.